Hi, I'm Iolanda, a UX/UI designer and digital strategy consultant with a visual communicator's soul. My career combines more than 20 years of designing user-centered experiences with a solid background in multimedia communication and professional photography. I believe design can be used as a bridge between human needs and business objectives. I'm motivated by transforming complex problems into clear, inclusive, and memorable digital experiences that drive measurable results.
From communication to user experience
I began my career studying how messages impact people—both in graphic and audiovisual formats—and soon discovered that a good story also requires good interaction. This global vision led me to specialize in UX/UI, where I can align user research, brand storytelling, and interface design to create digital products that truly connect.Cómo trabajo
1. Digital strategy
- I define business objectives, success metrics, and brand positioning.
- I plan the information architecture and customer journey to ensure consistency across all touchpoints.
2. Iterative UX/UI Design
- Qualitative and quantitative research (interviews, surveys, analytics).
- Wireframes, interactive prototypes in Figma, and usability tests that validate each hypothesis.
3. Visual communication and photography
- I integrate art direction, microcopy, and my own photography to reinforce identity and convey emotions.
- I ensure accessibility and consistency through scalable design systems.
4. Agile collaboration
- I work closely with product, development, and marketing using Scrum/Kanban methodologies.
- I facilitate Design Thinking workshops to align teams and accelerate decision-making.
Key tools and competencies
Figma · Sketch · Adobe CC (Photoshop, Illustrator, After Effects) · InVision · Design Systems · DesignOps · Basic HTML/CSS · Analytics & Heatmaps · On-page SEO · Storytelling · Agile project management.